Carole Schmidt
Vice President
Doyle Research
Recognized as an industry authority, Carole is Vice President of Doyle Research, a leading qualitative research firm bringing innovation techniques and technologies to their brand-driven clients. Carole is passionate about incorporating the "voice-of-the-customer" early in the brand, positioning, product and packaging development process, and is well known for her contextual research expertise, intersecting with customers and users at those key points in the path-to-purchase and product usage cycle where the seeds of innovation take root.
Carole is a member of the Qualitative Research Consultants Association, Product Development Management Association, is certified in Creative Problem Solving, and lectures at Northwestern University's Kellogg School of Management.
BRANDPACKAGING's 11th Annual Packaging That Sells Conference provides the opportunity to interact with other brand managers, brand marketers and package design and development teams interested in the increasingly vital link between packaging and the brand.
Examine what your package communicates not only about the product but about your brand - how your product is presented makes a statement about your company.
What does your package say about your brand?
Attendee Benefits
Inspiration: Attend stimulating sessions from top brand innovators who are sure to motivate and challenge your creative process
Business Leads: Collaborate with 300+ design and marketing professionals who can help bring your ideas to reality
New Resources: Meet with our sponsors and discover how their latest products and services can benefit your daily business
Who Attends
- CPG
- Brand Marketers
- Innovation Managers
- Product/Cateogry Managers
- Retail Marketers
- Package Designers
- Package Design Firms
- Creative Directors
- Graphic Designers
- Insights/Consumer Researchers
Register Today &
Save $400
