Packaging that Sells

Thursday September 16th
Friday September 17th

7:30am - 8:30am	Registration & Continental Breakfast
8:30am - 8:45am	Welcome Address Pauline Hammerbeck, Editor-in-Chief, BRANDPACKAGING
8:45am - 9:45am	Keynote: How Your Brand Can Become A Permanent Fixture in Everyone's Home Eric Ryan, Chief Brand Architect & Co-Founder, Method Generously sponsored by
9:45am - 10:15am	Morning Networking Break
10:15am - 11:00am	Tapping Shoppers' Emotions: Bringing Bio-Sensory Insights to Package Design Scott Young, President, Perception Research Services Elissa Moses, Chief Analytics Officer, EmSense Corporation Read More
11:00am - 11:45am	Innovation VIA Consumer Insight Aimee Johnson, Vice President, Strategic Coffee Initiatives, Starbucks Laura Jakobsen, VP Integrated Brand Strategy, Hornall Anderson Design Read More
11:45am - 1:00pm	Networking Luncheon
1:00pm - 1:45pm	On the Up & Up: Behind the Scenes with Target's Up & Up Brand Jordan Crane, Creative Director, Wolff Olins Mary Ellen Muckerman, Strategy Director, Wolff Olins Phyllis Aragaki, Director, Target Creative Studio Tim Murray, Creative Director, Targe Read More
1:45pm - 2:30pm	Truth, transparency and a touch of boldness: The story behind 90+ years of Kotex brand design Jennifer Westemeyer, Brand Design Director, Kimberly-Clark
2:30pm - 3:00pm	Afternoon Networking Break
3:00pm - 3:45pm	Glidden Paint: A Fresh Coat of Brand Renee Entinghe, Akzo Nobel LLC Fred Richards, Executive Creative Director, North America, Interbrand Read More
3:45pm - 4:30pm	The Devil's in the Details: A challenger brand’s attempt to communicate its brand story on a pack the size of a match box Dan Shrimpton, Co-Founder and Brand Director, Peppersmith
4:30pm - 6:00pm	Cocktail & Networking Reception Generously sponsored by:

7:30am - 8:30am	Registration & Continental Breakfast
8:30am - 8:45am	Opening Remarks & Design Gallery Results Pauline Hammerbeck, Editor-in-Chief, BRANDPACKAGING
8:45am - 9:45am	Keynote: Elevating Design: Integrating Design Into Brand Strategy Claudia Kotchka, Innovation Coach, Former Change Agent at Proctor & Gamble Generously sponsored by:
9:45am - 10:15am	Morning Networking Break
10:15am - 11:00am	Trash Talk Dietmar Offenhuber, Graduate Researcher, SENSEable City Lab, MIT Read More
11:00am - 11:45pm	The Future of Luxury Brands Katrina Makoff, Founder/Chocolatier, Vosges Haut-Chocolat
11:45pm - 12:00pm	Concluding Remarks