Packaging That Sells

The Drake // Chicago, IL

October 23- 25 // 2017

goldsteinTerri Goldstein,
Chief Executive Officer The Goldstein Group

A brand identity and design executive, Terri Goldstein cofounded I.Q. Design Group in 1995, where she oversaw the restaging of over 200 consumer products and services. Since founding The Goldstein Group in 2005, Terri has bolstered the identity of enduring brands, such as Heinz, Bayer Aspirin, Sanofi and Panasonic. She has also guided the successful OTC switch of several pharmaceutical brands, including Allegra in 2010 and Nasacort in 2013. Terri’s Shelf Sight Sequence principle continues to demystify the brand packaging process.


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Brand Packaging