Packaging That Sells

The Drake // Chicago, IL

Fall // 2018

durhanChristopher Durham
My Private Brand

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, and consultant who has built private brands with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion and Hannaford. Durham has published five books on private brands, and soon will debut his latest book: “Vanguard: Vintage Originals,” a look at innovation and disruption in private brand going back to the mid-1800s.


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