The Trifecta: Brand Owner + Molder + Colorant Supplier for the Win
Jackie Vigi, Account Manager, Amcor Rigid Plastics
Dave Sekela, Strategic Business Manager, Rigid Packaging, Ampacet Corporation
Elise Fenwick, Insight & Innovation Manager, Americas, Ampacet Corporation
As a brand owner, you strive for all new product launches to be the total package: aesthetically disruptive on shelf, on-budget, and on time. Method’s wish list included these three crucial elements plus an extra aspect that is essential to their brand: upholding their commitment to their customers and the environment through sustainable design. By engaging both the molder and colorant supplier from the inception of the project, Method was able to accomplish the trifecta and keep their promise. This case study demonstrates how immediate collaboration between the brand owner, molder, and colorant supplier can create innovative solutions and increase speed to market.