Beyond the Regular Label: Engaging Shoppers with Augmented Reality.
Peter Oberdorfer, President, Tactic
More and more, consumers expect brands to create an experience for them beyond just providing basic facts about the product. Today, brands can apply interactive digital effects, such as virtual reality, augmented reality and mobile apps, to their labels and packaging that create engagement with shoppers. Peter will discuss how brand owners can capitalize on these advances to create packaging that captures an audience, creates a buzz and boosts sales.