Agile Thinking In Packaging Design
Dennis Furniss, VP Design, Pepsico Sports & Nutrition.
Head of Pepsico Nutrition Design will share recent successes and will talk about how the company leverages packaging to drive a meaningful message. Furniss believes that great packaging design often ends up in the right place at the wrong time, he’s also adamant that its vital to get the balance of product placement and consumer timing exactly right. Using 3 real world examples he will use the keynote to address 3 critical stages of designing successful packaging; building a unique strategy, packaging the power of a purposeful brand, developing agile packaging to convey a message.