Multisensory Food and Beverage Packaging: How to Create it with Contemporary Neuroscience and Packaging Technologies?
Alex Woo, CEO, W2O Food Innovation
Multisensory packaging is about creating eating and drinking experiences based on crossmodal correspondence. It is not just food’s taste and smell, but the integration with sight, sound and touch delivered by packaging and the environment. Pioneers in creating multisensory packaging that drives liking and wanting such as Nescafe, Jonnie Walker and Haagen-Dazs will be highlighted.