Packaging That Sells

InterContinental Chicago Magnificent Mile // Chicago, IL

October 8 - 10 // 2018

Monday, October 8

Monday, October 8

12:00 PM - 5:00 PM

Exhibitor Set Up 

 

5:30 PM - 7:00 PM

Welcome Reception

 

Multisensory Food and Beverage Packaging:  How to Create it with Contemporary Neuroscience and Packaging Technologies?
Alex Woo, CEO, W2O Food Innovation

Multisensory packaging is about creating eating and drinking experiences based on crossmodal correspondence.  It is not just food’s taste and smell, but the integration with sight, sound and touch delivered by packaging and the environment.  Pioneers in  creating multisensory packaging that drives liking and wanting such as Nescafe, Jonnie Walker and Haagen-Dazs will be highlighted.

SPONSORS

Platinum Sponsors
Glass Packaging Institute HLP Klearfold

Gold Sponsors
Kodak
Silver Sponsors
kaleidoscope

This event is proudly produced by the BNP Media Packaging Group
Brand Packaging Flexible Packaging Packaging Strategies Packaging Strategies News