Ideas are Cheap, Prototyping is Everything
Audra Norvilas, Associate Creative Director, Industrial Design, Kaleidoscope
In today’s digital age, our virtual tools allow us to move faster and more cost effectively than ever. But are we sacrificing user insights, groundbreaking innovation, and speed to market by ignoring prototyping as a key aspect of the design process? Breaking down traditional methods to evaluate unfinished product ideas in the context of actual retail environments early in the design process can be invaluable to your business. Whether your new idea produces a positive or negative result by going to market quicker, the learnings alone will help uncover new opportunities that can lead to powerful insights, innovation, and sustainable business growth. During this presentation, Audra will discuss when and how to use prototyping as a key element of the design process to drive collaboration and deliver results-driven design solutions that move the needle.