It Starts with a Sketch: How to use Sketching to Communicate with Clarity
Alex Weber, N. American Creative Director, Kaleidoscope
Being able to sketch is like speaking an additional language that enables you to visualize and express your thoughts and ideas more clearly, quickly and in an engaging way. For anyone working in design and product development, sketching is a valuable, if not vital, technique to feel comfortable with. But how do you ensure that your ideas are not getting lost in translation with clients and are properly representing how the product will live in a real-world environment? This hands-on workshop will discuss when and how to use sketching in the design process, and will provide you with the principles of visual perception to express your ideas more visually and engagingly.