Wellness is the New Luxury
Jackie DeLise, Brand Consultant
Megan Reddish, Senior Designer at Elmhurst 1925
Wellness is a lifestyle. And also big business.
As a highly connected society with 'synthetic' communications consuming us, cultural shifts in the landscape that allow us to live in greater harmony to what matters most in our lives, are happening all around us.
And, with Consumers continuing their pursuit of all manner of brands and experiences to fortify and protect their emotional, environmental and physical (health) states, they are warriors on the hunt for that which aligns with their needs to be more "fulfilled"
Mindfulness Meditation is the happy hour. Zen the new caffeine. Wearable tech the new 'fiber' connecting Consumers in subtle ways and real time. Brands are tribal. Experiences the new currency. Social responsibility and community engagement are the new form of nourishment.
Hotels, Retailers, Schools, Museums, Real Estate are now all offering respites for time starved Consumers seeking a dose of self care.
Join Jackie as she shares a journey into how to translate and leverage Wellness trends, insights and cultural shifts to stimulate commercially viable business and brand growth, that positively impact Consumer behaviors, design effectiveness, visual brand expressions and competitive marketplace stature.
Her guest brand will be Elmhurst 1925, an innovative plant-based beverage company, and their in-house Sr. Designer Megan Reddish. Learn how she is shaping the full portfolio of this premium, high-quality beverage brand.