Competing as a Category Innovator: How a Singular Focus Builds a Brand
Eric Koppelman, Chief Revenue Officer, Blue Dog Bakery
As the original all-natural dog treat in the traditional grocery market, Blue Dog Bakery is one of the nation’s top selling natural dog treat brands. From ingredient sourcing to product availability, Blue Dog Bakery has built a dedicated fan base by honing its expertise in one narrow product category: dog treats. Now celebrating their 20th anniversary, Blue Dog Bakery is amplifying its presence, while remaining rooted in its philosophy of creating healthy treats that are available to everyone – because every dog deserves to be treated better..