What’s the problem? An Integrated Design Approach to Problem Solving & Success
Steve Ginsberg: Chief Strategy Officer, Inwork
Every brand and project is unique. Each comes with its own set of design, business and inter-personal challenges. From seemingly obvious solutions to complex problems, Steve will share examples and stories of hits and misses on the road to getting designs to market in his corporate design leadership roles. He will also discuss current examples of holistic approaches to design development disciplines that reframe the linear process. Successful outcomes depend upon how you integrate creative collaborations to develop inspired design, delight stakeholders and smoothly transition through production to deliver speed-to-market winning results.