Packaging That Sells

InterContinental Chicago Magnificent Mile // Chicago, IL

October 8 - 10 // 2018

Monday, October 8

Monday, October 8

12:00 PM - 5:00 PM

Exhibitor Set Up 

 

5:30 PM - 7:00 PM

Welcome Reception

 

The Generational Factor: How Different Generations Are Transforming the Packaging Landscape
Doris Brown-McNally: WW Brands Innovation Manager HP Inc.

Executives and marketers must embrace the new reality: Marketing is an ecosystem of multidirectional engagement rather than a process that is controlled and pushed by the company. In this session attendees will gain insight through actual brand packaging executions including: How Millennials and iGen consumers is transforming today's packaging landscape; How technology that bridges offline and online enables new emotional experiences with optimized packaging, both in-aisle and post-purchase in the home; How the package now becomes a brand’s narrator, building brand loyalty day after day, and purchase after repeat purchase and how brands like Coca-Cola, Mondelēz, Smirnoff, Budweiser, Nestlé, Kraft Heinz and others are utilizing the capabilities of HP Digital Print Solutions to engage with their consumers.

SPONSORS

Platinum Sponsors
Glass Packaging Institute HLP Klearfold

Gold Sponsors
Kodak
Silver Sponsors
kaleidoscope

This event is proudly produced by the BNP Media Packaging Group
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