Packaging That Sells

InterContinental Chicago Magnificent Mile // Chicago, IL

October 8 - 10 // 2018

Monday, October 8

Monday, October 8

12:00 PM - 5:00 PM

Exhibitor Set Up 


5:30 PM - 7:00 PM

Welcome Reception


Logic + Magic: The Key to Building Successful Brands
John Nunziato: Founder and Chief Creative Officer, Little Big Brand
Meg Asaro: Director of Strategy, Little Big Brands

The right brain, the left brain. The Logic + the Magic. That’s the special sauce that creates successful brands and elevates good brands to great. In this high-energy session, the creative and strategic leaders of Little Big Brands will take attendees through how we understand the logic behind a brand and use that to inform the magic. We’ll deep dive into the insight and learning process in a way that everyone can benefit from – showing examples of high-profile work hitting shelf within the last 6 months – from major new brand creation, to re-introducing an existing brand, to building a challenger brand from the ground up.


Platinum Sponsors
Glass Packaging Institute HLP Klearfold

Gold Sponsors
Silver Sponsors

This event is proudly produced by the BNP Media Packaging Group
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