Packaging That Sells

InterContinental Chicago Magnificent Mile // Chicago, IL

October 8 - 10 // 2018

Monday, October 8

Monday, October 8

12:00 PM - 5:00 PM

Exhibitor Set Up 

 

5:30 PM - 7:00 PM

Welcome Reception

 

Logic + Magic: The Key to Building Successful Brands
John Nunziato: Founder and Chief Creative Officer, Little Big Brand
Meg Asaro: Director of Strategy, Little Big Brands

The right brain, the left brain. The Logic + the Magic. That’s the special sauce that creates successful brands and elevates good brands to great. In this high-energy session, the creative and strategic leaders of Little Big Brands will take attendees through how we understand the logic behind a brand and use that to inform the magic. We’ll deep dive into the insight and learning process in a way that everyone can benefit from – showing examples of high-profile work hitting shelf within the last 6 months – from major new brand creation, to re-introducing an existing brand, to building a challenger brand from the ground up.

SPONSORS

Platinum Sponsors
Glass Packaging Institute HLP Klearfold

Gold Sponsors
Kodak
Silver Sponsors
kaleidoscope

This event is proudly produced by the BNP Media Packaging Group
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