Color Thinking for Color success
Cindy Cooperman, Global Director of Brand and Packaging, X-Rite Pantone
Laurie Pressman, Vice-President, Pantone Color Institute
Everyday your company is working to enhance their design and color strategies to create an enticing brand and product design that differentiates from competitors and creates a meaningful connection with the consumer. Finding that sweet spot between creativity and strategy, and producing it consistently is one of today’s toughest brand challenges.
During this presentation, we’ll be bringing industry leaders who combine expertise in the art of color and color science to foster discussion on one of the most critical elements of your brand: color. VP of Pantone’s Color Institute, Laurie Pressman and X-Rite Pantone’s Global Director of Packaging and Brand, Cindy Cooperman will discuss effective strategies that teach you how to leverage the power of color from inspiration to realization. By using technology and gaining control of your brand’s color standards and production processes, you can accelerate time to market, maximize creativity, reduce unnecessary costs and give you the confidence that your organization’s branding is specified and produced consistently.