Packaging That Sells

The Drake // Chicago, IL

October 23- 25 // 2017

The Packaging Redesign Process

Ava Abbott, Managing Director, Slingshot

Products without a story remain a commodity while those with a story become brands. Stories repeated become legends!

We tell these brand stories through our brand strategy, packaging and shopper marketing activities. With these activities we communicate with shoppers using our understanding of how consumers behave. What drives the target audience, who influences them, where do they live, what makes them tick? Foregoing a pure reliance on stats, numbers and charts, we rely on basic human instinct.

This presentation will examine these design factors:

  • Packaging redesign process—concept to shelf and sell-through
  • Design Innovation—client business challenges & solutions
  • Brand Marketing & Strategy—how it shapes the design process
  • Integrated Design—how to continue to spread the brand message
  • Shopper marketing—how do you ensure a consistent message?

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Presented By
Brand Packaging