Packaging That Sells

The Drake // Chicago, IL

October 23- 25 // 2017

rutterDr. Bryce Rutter,
Founder and CEO of Metaphase Design Group

Dr. Bryce Rutter, founder and CEO of Metaphase Design Group, is a leading specialist in ergonomic product design and a leading international design expert for handheld products. His work ranges from robotic surgical systems through food and beverage packaging and beauty and personal care products. Metaphase defines new product categories, rejuvenates sleepy brands and develops design innovations for prestigious and influential brands. Dr. Rutter has received more than 110 international design excellence awards, and holds 112 patents.

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