Packaging That Sells

The Drake // Chicago, IL

Fall // 2018

Monday, October 23

Monday, October 23

5:30 pm- 7:30 pm

Early Registration



5:30 pm- 7:30 pm

Welcome Reception

Sponsor Tabletop Displays Open
Join us to network and catch up with other attendees and sponsors in a relaxed and intimate environment before the conference kicks off on Tuesday.

Optimizing Packaging for E-Commerce: Understanding the Challenges & Opportunities

Scott Young, Global CEO, PRS-IN-VIVO


While e-commerce for consumer goods is experiencing explosive growth, this channel is still in its infancy – and all stakeholders (manufacturers, retailers and even shoppers) are at the very start of the learning curve.

With this mind, PRS IN VIVO has recently conducted several studies (in the U.S., Europe and China) to document e-commerce shopping trips and better understand:

  • The role of packaging in the e-commerce shopping experience
  • The difference in shopping patterns across devices (desktop vs. mobile devices)
  • What form of packaging presentation is most effective for e-commerce

                               - Showing the same pack that appears on shelf? A simplified version? A “romanticized” version?

This presentation will share new research (including eye-tracking of shopping trips on both desktop and mobile devices) that helps to answer these questions. It will also include several “principles of effective packaging” that marketers and designers can apply to help optimize product presentation in e-commerce environments.


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Presented By
Brand Packaging