Packaging That Sells

The Drake // Chicago, IL

October 23- 25 // 2017

Monday, October 23

Monday, October 23

5:30 pm- 7:30 pm

Early Registration

 


 

5:30 pm- 7:30 pm

Welcome Reception

Sponsor Tabletop Displays Open
Join us to network and catch up with other attendees and sponsors in a relaxed and intimate environment before the conference kicks off on Tuesday.

Putting The WOW Into Your Packaging Design

Jennifer Segail, Managing Director, Jam & Co. Design

 

Achieving brand penetration on-shelf in today’s overcrowded and highly complex retail shopping environment is more challenging than ever these days. Imagine competing in a duopolistic market where a typical category can have 40-60% of the shelf space taken up with the retailers own labels or control brands. This is the challenging landscape marketers are faced with in Australia.

To be successful on shelf today your brand has to captivate like never before. Socially connected shoppers are savvy, well informed, less loyal and come with a host of new and ever changing expectations. They expect your brand to emotionally resonate and deliver a “WOW! Check this out!” experience.

Jennifer will present the the three key characteristics that deliver “WOW!” on shelf and beyond. She’ll explain how these three Wow’s must be strategically built into your packaging design to excite the category, get cut thru and create brand loyalty.

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Presented By
Brand Packaging