Packaging That Sells

The Drake // Chicago, IL

October 23- 25 // 2017

youngsScott Young,
Global CEO, PRS IN VIVO

Scott Young is the Global CEO of PRS IN VIVO, a company that conducts over 1000 research studies annually to help marketers “win at retail” in-store and online.

In addition to advising clients, Scott is a frequent speaker at marketing, research, and design industry conferences and a guest lecturer at Wharton, Notre Dame, and Maryland, among other universities. Scott is the author of two books: Winning at Retail and Starting with the Shopper. He also writes regularly for industry publications, including Brand Packaging, Quirk’s Marketing Research, and The Design Management Journal.

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