Global CEO, PRS IN VIVO
Scott Young is the Global CEO of PRS IN VIVO, a company that conducts over 1000 research studies annually to help marketers “win at retail” in-store and online.
In addition to advising clients, Scott is a frequent speaker at marketing, research, and design industry conferences and a guest lecturer at Wharton, Notre Dame, and Maryland, among other universities. Scott is the author of two books: Winning at Retail and Starting with the Shopper. He also writes regularly for industry publications, including Brand Packaging, Quirk’s Marketing Research, and The Design Management Journal.