Packaging That Sells

October 23- 25, 2017

The Drake • Chicago, IL

sanjivSanjiv Gajiwala,
Vice President, Marketing, Mike's Hard Lemonade Co.

Sanjiv Gajiwala is Vice President of Marketing for Mike’s Hard Lemonade Co, the leader in the Flavored Malt Beverage category. Throughout his tenure at Mike’s, Sanjiv has championed the company’s evolution from traditional media channels towards millennial-centric platforms in digital, social and experiential marketing. In addition, he has helped to drive sustained year-over-year growth through new product and brand innovation featuring award-winning creative campaigns integrating all marketing disciplines.

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