Strategic Business Manager; North America
Peter was Head of Global Design at SC Johnson – one of the world’s leading household companies with products sold in over 110 countries. He provided strategic design leadership and oversaw all omnichannel design-led innovation experiences for brands including Mrs Meyer’s, Caldrea, Windex, Glade, Ziploc, Pledge, Shout, Kiwi, Scrubbing Bubbles, Mr Muscle, Saran, Raid and Off.
Previously, Peter was Head of Design at Kraft Foods where he developed the entire brand design strategy of Kraft’s most successful and largest breakthrough innovation – MiO Liquid Water Enhancer.
He led all global CPG initiatives from the agency side for Pampers – P&G's largest and first $8 billion brand. His work has been recognized by P&G's most prestigious accolades – the A.G. Lafley and Robert E. Goldstein Awards.
A native of London, Peter received his BA in graphic design from Camberwell College of Art. His work has been featured in numerous publications including: Fast Company, I.D., AIGA Year in Design, Graphis, Communication Arts and Print. He was recognized in Brand Packaging Magazine as a “Brand Innovator and Creative Thinker” in the packaging and branding industry.
He has judged numerous design competitions and has spoken at national and international design and business conferences including: AMA, DBA, FUSE, HOW, AIGA, Foresight and Trends, American Packaging Summit, The Packaging Conference, Dialogkonferansen and Geneva Women in International Trade. He taught at the Portfolio Center, Creative Circus, SCAD, UGA, GSU and ran the first year degree course in design at Camberwell College of Arts. Peter has also served as President of the American Institute of Graphic Arts – Atlanta Chapter.